MaSSSoftech

BILLLERICA, Mass.--(Business Wire)--
PlumChoice today announced the completion of a new $14.7 million round of
funding for its market-leading remote technical support services business, which
provides 24x7 online repair and assistance for digital devices ranging from
computers to smartphones. Funding sources included follow-on investments from
Edison Venture Fund and other prior investors, plus a substantial first-time
investment from an Edison Limited Partner drawn to PlumChoice`s business model
and rapid growth. Proceeds will be used to grow the company`s markets, expand
sales, and support marketing, business operations and product development.

PlumChoice packages its subscription-based and single-use remote tech services
for distribution through corporate partners using each partner`s brand. Channel
partners include leading telco/cable/ISPs, retailer/etailers and OEMs who trust
PlumChoice to provide premium services to their customers. PlumChoice`s skilled
U.S.-based technicians provide online support for all technology - including
PCs, Macs, smartphone devices, netbooks, MP3 players, network devices, printers
and digital cameras - and the associated integration challenges faced by end
users.

"The size of this latest funding round is a direct result of our business growth
and success working through large brand-name partners, as well as the exploding
demand for 24x7 technical support in today`s increasingly complex digital
world," said PlumChoice CEO Ted Werth, a pioneer in remote technology services
for more than a decade. "Remote tech services are the most effective way to
address the growing needs of the market, offering higher quality, enhanced
security, lower cost and even a green solution."

"PlumChoice`s domain expertise, strong channel partnerships and exceptional
customer satisfaction ratings have established the company as the market leader
in remote tech support," said Michael Balmuth, a General Partner at Edison
Venture Fund. "We are making our third investment in the company because of
their continuing progress in growing the business, building their partner
strategy, and driving new client acquisition."

The new funding round was completed in August.

About PlumChoice

Since 2000, PlumChoice has become the nationwide leader in providing trusted
remote technical services for the home, home office and small business through
business partners. PlumChoice leads the industry in technical innovation and
integrated services, giving customers affordable solutions to their technology
problems anytime, anywhere. PlumChoice offers comprehensive, flexible service
options (one-time, per-minute and subscription plans) on personal computers &
laptops, networking, software applications, printers, peripherals, MP3 players,
digital cameras, smartphones and other mobile devices, and more. PlumChoice is
trusted by more Fortune 500 companies than any other provider. Its team of
U.S.-based, 100% industry-certified agents is available 24/7/365. PlumChoice`s
partner go-to-market programs help business partners come to market rapidly and
grow revenue quickly. The company offers specific integrated programs for
telcos, ISPs, manufacturers, retailers and e-tailers. PlumChoice services are
also available online and in-store through many telecommunications service
providers, retailers and manufacturers, as well as many other partners. For more
information, visit www.plumchoice.com/partner, call 1-888-PLUM-HELP
(1-888-758-6435) or send email to sales@plumchoice.com.

About Edison Venture Fund

Established in 1986, Edison partners with entrepreneurs, service providers and
other financing sources to build successful companies. Edison provides expansion
capital and value-added services to information technology businesses with $5-20
million revenue. Initial investments range from $5-10 million. Edison typically
serves as sole or lead investor. In addition to providing growth equity, Edison
funds management buyouts, recapitalizations, spinouts and secondary stock
purchases.

Edison`s investment professionals are based in Lawrenceville, NJ, Needham, MA,
New York, NY, West Chester, PA, and McLean, VA. Industry specialties include
application software, communications, financial technology, interactive
marketing, healthcare & pharmaceutical IT. Edison`s successes include Best
Software, Dendrite, Gain Capital, MathSoft, Princeton Financial, VirtualEdge,
Visual Networks, Vocus and many other information technology leaders, which have
a combined market value exceeding $5 billion. Edison currently has $550 million
under management and is actively making new investments. www.edisonventure.com