MaSSSoftech

CARROLLTON, Ga.--(Business Wire)--
Southwire, North America`s leading manufacturer of electrical wire and cable and
global leader in the supply of continuous cast copper and aluminum rod systems,
has launched a completely redesigned web site, www.southwire.com, that makes it
easier for customers, distributors, contractors, engineers and other industry
visitors to interact with the company.

Southwire has long been ranked among the nation`s most innovative users of
information technology by Information Week, which annually rates the top 500
companies using information technology in their business. In 2008, Southwire was
ranked 6th by the publication.

"The site is designed to make the user experience with Southwire more satisfying
and effective," explained Southwire President and CEO Stu Thorn in a video
introduction to the site. "We also wanted everyone to come away with a better
understanding of our culture of collaboration, our commitment to innovation, and
the many ways we are working to maintain the quality of life and the environment
for our employees, customers and the communities where we do business."

The evolution of the Southwire web site was guided by user responses to a needs
survey and managed by a cross-functional team representing all parts of the
company. Special attention was paid to making the site easier to navigate, more
interactive and faster for the user to accomplish a wide range of practical
tasks, from finding information about products and technical services to placing
orders.

Among the many enhanced features on the site are Q-Service, a web-based ordering
and self-service system, and SWIM, which incorporates EDI and Internet
technology to enable vendor-managed inventory.

The refreshed site also includes information about Southwire`s ongoing
sustainability efforts as well as an enhanced video library that features
product demonstrations, training and instruction, along with vignettes about the
company`s community outreach programs.

Southwire customers include electrical contractors, plant and facility
engineers, do-it-yourselfers, OEMs and utilities. The company was founded in
1950 and now serves wire and cable markets in the United States, Canada and
Latin America. Southwire also serves OEMs internationally and provides SCR
copper and aluminum rod systems around the world.

About Southwire Company

A technology leader, Southwire Company is a leading wire and cable manufacturer
in North America, manufacturing building wire and cable, metal-clad (MC) cable,
FlatWire Ready®products, cord products, utility cable products, industrial power
cable, copper and aluminum rod and continuous casting technology. Visit
Southwire`s website atwww.southwire.com.



Southwire Company
Gary Leftwich, 770-832-4884
www.southwire.com; gary_leftwich@southwire.com