Adobe Systems Inc.’s acquisition of Omniture Inc., the largest provider of analytics to Top 500 retailers, could raise the ability of e-retailers to quickly judge the effect on consumers of online content in retail merchandising displays and online ads, experts say.
Adobe, whose digital content development and design tools are widely used among retailers, said when announcing the approximately $1.8 billion acquisition yesterday that it would integrate its technology with Omniture’s to help clients produce more effective and revenue-producing content in online merchandising and marketing campaigns. “This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater return on investment from their digital media investments and improve their end users’ experiences,” the companies said in a joint statement.
Analysts agree that combining Adobe’s content tools with Omniture’s analytics technology could provide online content managers with a significant edge in producing effective merchandising and marketing efforts—if the two vendors and their users can meet the challenges of integrating technology and changing traditional content development and management practices.
If those challenges aren’t met, “this could turn out to be nothing more than an add-to-revenue deal for Adobe and a way for Adobe to get into Omniture’s software-as-a-service technology market,” says Suresh Vittal, a marketing technology analyst at research and advisory firm Forrester Research Inc.
But if Adobe and Omniture can work out an effective system of applying the latter’s analytics tags to content developed by Adobe’s tools, and if merchandisers, marketers and information technology specialists cooperate on how to use the integrated systems, Vittal says, the two companies could greatly improve how content managers can measure the impact of their merchandising and marketing campaigns. By having Omniture’s analytics tags embedded from the start of content development, instead of after content has been developed and placed on web pages, managers will be able to immediately gather extensive information regarding consumer response, Vittal says.
“They will be able to go further in-depth to see not just how many eyeballs are viewing content, but the quality of those eyeballs, such as the kind of traffic in terms of demographics and past shopping behavior,” he says. In online advertising campaigns, for example, a marketer could use this information to compare the quality of consumer response to ads placed across several web sites. Likewise, in online merchandising displays on a retailer’s own site, merchandisers could compare how different content displays immediately attract different types of shoppers—and quickly make any necessary adjustments to the displays.
Although it’s possible for web site operators to build their own integration between content tools and web analytics applications, this typically takes too long because of issues related to technology system compatibility and the availability and cooperation of personnel, Vittal adds. “One retailer told me it can take 15 months to get new analytics targeting tags onto web sites,” he says.
Brian Kilcourse, managing partner of research and advisory firm Retail Systems Research LLC, says the Adobe-Omniture deal presents the potential for retailers to have a single source for content tools and measurement applications. “It’s interesting news from the point that Adobe, whose content tools like Flash and Flex are fairly ubiquitous in web environments, now seems intent on getting into the solutions business,” he says. “Omniture seems to have a pretty broad set of capabilities that e-marketers need to personalize the customer experience, and to measure the effectiveness of campaigns. So with the acquisition, Adobe combines their tools with Omniture’s capabilities to provide a rich solution set—a one-stop-shop for e-marketers.”
“It seems like a pretty good fit,” says Jim Okamura, senior partner of retail consultancy J.C. Williams Group. “The increasing need for analytics has to be tied into content management systems, both of which are critical competencies for retailers going forward.”
Steven Broussard, director of marketing and e-commerce for Golfballs.com, says the Adobe-Omniture tie could have an important effect on the ability to measure the effect of running rich media content on web sites. “It’s been historically diffcult to get good analytics from Flash content, so the more analytics that can be embedded inside Flash animations will be good,” he says. “Embedding Flash with analytics will probably get e-commerce sites to use Flash more.”
The acquisition is Adobe’s second major online retailing technology deal in recent years. In May 2007 Adobe acquired Scene7 Inc., a provider of rich media for web sites, much of it built on Adobe platforms. Terms of the deal were not disclosed.
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Pace School's New Information Technology Network Enables Private-based School to Increase Services While Reducing Costs
Award-winning School Selected synergIT to Implement New Microsoft Network and Updated Cisco Infrastructure
Pittsburgh, Pennsylvania (PRWEB) September 17, 2009 -- synergIT Incorporated, a leader in Information Technology services recently completed an enterprise-wide network migration for Pace School, among the most notable emotionally challenged and Autistic placement options for school districts in Allegheny and surrounding counties in Western Pennsylvania. By partnering with synergIT to assess their existing environment, make financially sound and technical recommendations for enhancements and provide implementation services to execute the vision, Pace School continues to provide their nationally recognized services and support to a larger number of students in need of their gifted services while providing these programs in a more manageable and cost-effective manner.
Operating from their facility in the East Suburbs of Pittsburgh, Pace School currently serves children ages 5 to 15 in kindergarten through ninth grade. Pace School has a rolling admissions process and accepts applications throughout the school year. Pace School is licensed to serve students educationally diagnosed with one of the following: Emotional Disturbance, Autism, and Pervasive Developmental Delay. Pace School utilizes a unique set of best practices to deliver their accredited services. Technology continues to play an ever-increasing role in the delivery of these programs and services. In order to stay ahead of the curve, Pace School was in need of an experienced IT firm that could execute their vision while they continue to serve their students and families with the ultimate goal of returning these students to their public school district.
According to Mr. James Mele, Chief Financial Officer at Pace School, finding an experienced, local firm was just as important as executing the recommended vision. "Our objective was to find a local technology partner that not only had the experience to empower our users with the tools necessary to support our educational initiatives, but one that has been in business for some time and has a solid track record of success," said Mr. Mele. "Our new relationship with synergIT has proven to be valuable and yet rewarding at the same time. They've kept our needs in the forefront while designing our new network and have continued to work side by side with us to help our staff understand the benefits, both financial and technical, with regards to what we now have in place. We look forward to a long-lasting partnership between our two organizations."
To realize this ambitious vision, Pace School turned to synergIT. The Pittsburgh-based IT firm utilized their proven, four-phased Information Technology Strategy Assessment methodology to identify Pace School's existing server, network and desktop concerns, and worked with personnel to identify "gaps" between where they were and where they needed to be, presented a series of recommendations to match the School's vision and developed an implementation plan to align IT strategy with business goals and direction. "Given Pace School's requirements and timeframes for both short term and long term needs, our proven IT Strategy and Assessment Best Practice turned out to be an exact match," said Gayle Wieseckel, Sr. Account Executive with synergIT. "We believe we are the only local firm to meet Pace School's requirements, execute on the vision and will continue to build upon a solid working relationship with our new client, Pace School."
About Pace School
The mission of Pace School is to provide educational and therapeutic services that enable any child to thrive. As a private, non-profit day school, they transform the lives of the region's most challenged and challenging students and their families. Their goals are to teach children with severe emotional disorders and/or Autism to break through social and behavioral barriers to school success and to help their families enjoy more normal lives. For more than four decades, Pace School has served as a placement option for school districts in Allegheny and surrounding counties seeking expertise in providing a blended educational and therapeutic environment. For more information, visit the school's web site at http://www.paceschool.org
About synergIT
Since 1984, our clients have challenged us to help them grow their businesses through the excellent use of technology. We realize that most organizations have an understanding of where they want to go, but need assistance in creating and implementing a technology plan that supports their business goals. By combining our years of experience, relationships with industry leading manufacturers and broad range of services with our client's knowledge of their business we are able to help them realize success. This promotes a valued partnership that lasts for years. For more information, contact synergIT at +1 412 366 5811 or visit the firm's web site at http://www.synergIT.com
"The Ranch", Larimer County Fairgrounds, Loveland, Colorado
DENVER - September 11, 2009 - As the importance of geospatial technology continues to increase, professionals, educators, and students will gather at the 22nd annual GIS in the Rockies Conference, to be held at "The Ranch" in Loveland, Colorado, September 16-17, 2009*.
GIS in the Rockies is the intermountain west's premier geospatial information and technology conference. The conference offers opportunities for industry professionals to learn more about geospatial technology issues and business-centric strategies supporting every vertical market touched by the geospatial industry. With the ever-shifting economic climate, there are many reasons that 2009 feels like a turning point and a year for re-evaluation, transformation, and new beginnings. At the 2009 GIS In the Rockies Conference, we will be doing just that: Evaluating Spatial Solutions for the New Economy. This year's conference will focus on how geospatial industries can create innovative and effective solutions for the local and world economy. The many challenges facing us today require the geospatial industry to focus both on our foundations, but also on innovation and collaboration towards systemic solutions. GIS in the Rockies brings professionals from many different geospatial sectors to do just that through inter-related services, products, and solutions.
*Optional pre-event conference workshops are being held Tuesday, September 15th, tours of regional GIS organizations offered Friday, September 18th
WE ARE PROUD TO ANNOUNCE THE FOLLOWING EVENT HIGHLIGHTS:
Wednesday, September 16th, 8:00 am - 10:30 am: REGIONAL GEOSPATIAL INDUSTRY JOB FAIR AT THE RANCH
This job fair will allow the future geospatial workforce to gain valuable insight into the skills employers are seeking from its prospective labor pools. Your participation in this event gives you exposure in the geospatial community and provides the opportunity to match the right candidates with professional positions. It provides a venue for employers, geospatial professionals, and for those who are just entering this exciting industry.
The Job Fair is free for the job seekers. Employers interested in participating should contact Darcee Killpack at jobfair@gisintherockies.orgThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Wednesday, September 16th, 10:30 am: OPENING LENARY PANEL DISCUSSION & KEYNOTE PRESENTATION
The GIS in the Rockies 2009 conference will begin with an opening plenary session on Wednesday, September 16 at 10:30 a.m. The plenary will include a keynote address by Karen Siderelis, Geospatial Information Officer (GIO) for the Department of the Interior. Ms. Siderelis provides leadership to advance the National Spatial Data Infrastructure through Interior's national and international responsibilities associated with the Federal Geographic Data Committee and other collaborative activities. She also ensures the coordination and advancement of GIS efforts across all nine Interior bureaus. She will be a great addition to our Plenary and we look forward to her presentation. The plenary also includes a panel of industry experts from multiple disciplines including:
Stephen Fisher Center for Sustainable Urban Infrastructure at the University of
Colorado Denver
Donna Heimiller National Renewal Energy Lab (NREL)
Deborah Thomas Department of Geography & Environmental Sciences at the University of Colorado Denver
David Blankenship Senior GIS Analyst, Colorado Springs Fire Department
Jeff Evans U.S. Forest Service
The plenary panel will be discussing how geospatial technology can support the many issues facing our neighborhoods today and in the future.
Plenary Session Keynote Speaker: Karen Siderelis, Geospatial Information Officer (GIO), Department of the Interior
Karen Siderelis holds the position of Geospatial Information Officer (GIO) for the Department of the Interior. She became the first GIO for Interior when she was appointed to the position in September 2008. In that role, she provides leadership to advance the National Spatial Data Infrastructure through Interior's national and international responsibilities associated with the Federal Geographic Data Committee and other collaborative activities. She also ensures the coordination and advancement of GIS efforts across all nine Interior bureaus. Siderelis previously served as Associate Director for Geospatial Information and Chief Information Officer for the U.S. Geological Survey. Before joining the U.S. Geological Survey, she was Director of the North Carolina Center for Geographic Information and Analysis. Karen has served as vice chair of the Mapping Science Committee of the National Academy of Sciences and president of the National States Geographic Information Council. She has masters and bachelor's degrees from the University of Georgia.
Thursday, September 17th, Luncheon Keynote: Michael W. Locatis, State Chief Information Officer
Mike Locatis was appointed by Governor Bill Ritter as State CIO in January 2007. Prior to being Chief Information Officer for Colorado, Mike was CIO for the City and County of Denver where he was recognized nationally by the Public Technology Institute for consolidating twenty disparate information technology departments into a single city-wide Technology Services Division. Mike's Technology Service team delivered new enterprise applications including 3-1-1 a comprehensive "one-stop shop" constituent service offering available today in Denver.
Before joining the City and County of Denver, Mike was the Senior Director of Enterprise Technology Strategy for Time Warner Cable. In this capacity, he managed the technology strategy and architecture development - responsible for transforming customer service delivery systems, including the alignment of call center, ERP, web and retail systems.
ABOUT GIS IN THE ROCKIES
"Creating a forum for business, government, and academia to foster collaboration and education related to important topics, emerging trends and innovations across the geospatial community."
The sponsoring societies include: the Rocky Mountain Chapter of the Geospatial Information and Technology Association (GITA), the Rocky Mountain Chapter of the American Society for Photogrammetry and Remote Sensing (ASPRS), the Professional Land Surveyors of Colorado (PLSC), the Rocky Mountain Chapter of the Urban and Regional Information Systems Association (URISA) and GIS Colorado (GISCO).
Northrop Grumman (News - Alert) Corporation recently announced that it has obtained a follow-on contract from the city of Indianapolis and Marion County, Indiana to extend information technology services for the consolidated cities including enhancements in customer service, improved effectiveness in technology, risk mitigation and achieving better cost efficiencies.
The company first obtained the five-year contract in 2004 at an estimated value of $46 million. The original contract included three one year options to Northrop Grumman’s Information Technology sector and was associated with such partners as Netwise Resources and IT Business Corporation, (Indianapolis Ind.), CyberDyne Systems (Dallas, Texas), Globe- Tech Exchange (Dayton, Ohio) andCIBER ( News - Alert), Inc. (Greenwood Village, Colorado).
The new contract renewal for an additional four years comes at an estimated value of $33.9 million.
As per the terms of the contract Northrop Grumman’s Information Systems department will supply onsite management and maintenance and support services for the county’s several information technology service needs. These include, the consolidated city’s data center, help desk, networks and distributed computing and spans services including desktop maintenance, installation, mobility, extension and alteration.
According to Ed Sturms, Northrop Grumman’s vice president for Commercial, State and Local Programs, “We will continue to leverage this partnership and our experience with Indianapolis and Marion County’s IT environment to provide new and enhanced technology to better serve citizens.”
College Degrees Online- Top Rated Accredited College Now Providing Information Technology Courses Online
ITT Technical Institutes School of Information Technology is a high demand course. Since they have brought this course to light, many students have been signing up for this degree. Information technology specialists are in high demand all over the globe. Communication and computer systems have become a vital part of our everyday lives whether it is for corporate use or personal use. Specialists are required in various workplaces to guarantee that computers are running correctly, networks are functioning to full capacity, and information is secure. ITT Technical Institute knows that the days when the IT man would be contacted to come fix a problem are now over. In today’s current world, the IT specialists are required to be able to work and communicate with those around them. They will need to be able to help others understand what has happened within the systems. ITT Technical Institutes School of Information Technology puts a lot of emphasis on technical training along with interpersonal relationship skills. Two of the most wanted online bachelor degrees that are supplied by ITT Technical Institutes School of Information Technology are:
1. Information Systems Degree
2. Information Systems Administration
The Information Systems Security degree will give you the knowledge regarding how transactions are done over the internet from business to business and how the federal, local, and state government system all keep in contact with each other. The internet is growing at a rapid pace and every day more and more direct links of contact are made. With this rapid growth brings a lot of risk. People can capture information, crash computers, or entire networks by installing viruses into vital systems. These criminals can be a well put together group of people or single troublemakers looking to bring some excitement into their lives. Some of the careers you can choose from with this information systems security degree are: network security specialist, Internet service provider security technician, and information security technician. There are many high paying careers in this area of expertise. You can also work with a state or federal agency or even an international corporation.
A degree in Information Systems Administration will give you your Associates Degree of Applied Science. This will assist in preparing you to begin a career in the field of networking systems. This course will give you the knowledge regarding computer systems, networks both local and wide, computer systems, telecommunications and all of the administrative tasks that coincide with them. You will be taught to configure, install, and maintain these types of systems. The Information Systems Administration degree’s focal point will be on various business aspects. You will learn business functions and structures along with how to apply the technology to them. Some careers you can plan to have with this degree are network systems configuration, network systems installer, and network administration.
Partnership Will Help Customers Optimize Virtualization Deployments
AUSTIN, Texas & PITTSFORD, N.Y.--(Business Wire)--
Hyper9, Inc. and Infinite Group, Inc. (OTCBB:IMCI) today announced a strategic
partnership in which Infinite Group, Inc. (IGI) will provide virtualization
management services to the federal, state and local IT services sector using
Hyper9`s Virtualization Optimization Suite (VOS) solution.
Falling tax revenues, which are straining federal and state IT budgets, and the
push for energy-saving technology among public-sector accounts are driving the
uptick in demand for virtualization in government. However, a recent report by
CDW Government, Inc. indicates that although nearly three-quarters of federal
information technology managers recognize the benefits of virtualization, just
20 percent say their agencies are harnessing the technology to its fullest.
The Hyper9-IGI collaboration combines best practices and leading-edge technology
to give IT managers and administrators better business insights into their
virtual infrastructure, and help government and commercial clients get more out
of their virtualization investments.
Hyper9`s VOS solution inspects, correlates and monitors configuration,
performance, event and historical data across the virtual infrastructure,
combining usability and dashboard features with in-depth analytics and reporting
to help users find and reclaim virtual resources. Out of the box features
including one-click access to data and common tasks, such as "find VMs," "run
reports," and "solve VM sprawl," giving enterprises better visibility and
context to make proactive business decisions.
"The ease with which VMs can be deployed has led to a growing phenomenon of VM
sprawl, increasing the time and expense of managing virtual environments, and
undermining the ROI potential of virtualization projects," said Jason Langone,
vice president of Virtualization Services for Infinite Group. "Partnering with
Hyper9 will give us key insight into our customers` virtual environments,
eliminating manual assessments and reporting, and helping them establish best
practices around proactive monitoring and reporting which can be maintained over
time."
Virtualization and consolidation services represent a key practice area for
Infinite Group in the commercial and government markets. IGI provides a complete
range of virtualization services, including capacity planning and assessment,
server consolidation, desktop virtualization, application virtualization,
Physical to Virtual migrations (P2V), as well as disaster preparedness and
recovery services.
"Virtualization technology enables organizations to shrink the size of their IT
footprint - the benefits of which include reduced capital and operating costs,
improved continuity of operations and network security, and better utilization
of computing resources," said Bill Kennedy, CEO of Hyper9. "We`re excited to
partner with IGI to bring innovative virtualization technology and best
practices to an expanded category of government and commercial clients."
About Infinite Group, Inc.
Infinite Group, Inc., (IGI) is a world-class IT services and solutions provider
serving a range of government and commercial organizations. Headquartered in
Pittsford, New York with offices in the Washington, D.C. metropolitan area and
Colorado Springs, Colorado, IGI is focused on the following, interconnected
practice areas: IT Infrastructure Services, Virtualization and Consolidation,
Cloud Computing, Project and Program Management, and Business and Technology
Integration. IGI is dedicated to the alignment of business and technology
initiatives, and the delivery of superior results. Infinite Group is publicly
traded under the symbol IMCI.OB, and more information about the company is
available at www.IGIus.com.
About Hyper9, Inc.
Hyper9 is a privately held company backed by Venrock, Matrix Partners, Silverton
Partners and Maples Investments. Based in Austin, Texas, the company was founded
in 2007 by enterprise systems management experts and virtualization visionaries.
Since then, Hyper9 has collaborated with virtualization administrators as well
as systems and virtualization management experts to develop a new breed of
virtualization management products that leverages Internet technologies like
search, collaboration and social networking. The end result is a product that
helps administrators discover, organize and make use of information in their
virtual environment, yet is as easy to use as a consumer application. For more
information about Hyper9, visit www.hyper9.com.
This news release may include statements that may constitute "forward-looking
statements," including estimates of future business prospects or financial
results, as to which there is no assurance. Any forward-looking statements
herein are made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. There are many factors that could cause actual
results of Infinite Group, Inc. (IGI) to differ materially from forward-looking
statements. Please refer to a discussion of these factors in the Company`s
Annual Reports on Form 10-KSB, Quarterly Reports on Forms 10-QSB and other
Securities and Exchange Commission filings, which are incorporated herein by
reference. IGI disclaims any intent or obligation to update publicly such
forward-looking statements, whether as a result of new information, future
events or otherwise.
IGI Media & Investor Relations
William Freed
707-658-2843
william@motv-marketing.com
or
Infinite Group, Inc.
Michael S. Smith, President & CEO
585-385-0610
Msmith@IGIus.com
or
For Hyper9, Inc.:
Cybele Diamandopoulos
512-535-4422
cybele@foliocommunications.com
(CNN) -- The Obama administration has unveiled a government "app store" designed to push the federal bureaucracy into the era of cloud computing.
The change means some federal employees will begin using services like YouTube, Gmail and WordPress, which store data on private Internet servers instead of on those paid for with public money.
The process will start small but will ramp up quickly, Vivek Kundra, the U.S. chief information officer, said in a blog post on Tuesday.
"Our policies lag behind new trends, causing unnecessary restrictions on the use of new technology," Kundra writes in the post on WhiteHouse.gov.
"We are dedicated to addressing these barriers and to improving the way government leverages new technology."
The app store is designed for federal employees doing official government business and is not intended for use by the public.
Also on Tuesday, Google announced the creation of a "government cloud," in which public data will be stored on Google computer servers by 2010. According to a Google blog post, this dedicated space will serve the needs of federal, state and local governments.
With "cloud computing," users access applications that exist online instead of on their computers' hard drives.
Both projects are designed to save the government money and to give government employees access to tools sometimes used in the private sector. The measures fall in line with the Obama administration's efforts to get the federal government up to speed with the latest technologies.
Kundra wrote that the cost savings could be significant. The federal government spends $75 billion per year on data storage and other information technology costs, he wrote.
A video on the new app store Web site also says government servers that host government Web sites and infrastructure often waste energy and money because they duplicate the efforts of the private sector.
The app store, which is online at apps.gov, is essentially a compilation of Web programs, tools and services available to some government employees.
A social media page, for instance, explains the possible uses of Web sites like YouTube, TwitVid and Flickr. People using the site have to log in and submit requests for approval before gaining access. Many of the applications, such as those mentioned, are free. Other business software in the government app store requires payment.
"With more rapid access to innovative IT solutions, agencies can spend less time and taxpayer dollars on procedural items and focus more on using technology to achieve their missions," writes Kundra.
Ben Parr, associate editor at the social media blog Mashable, said it's smart for the government to turn to third-party tech companies that know their stuff better than federal bureaucrats.
"I'm a fan of it, because in most circumstances government is inefficient and this is a big way to really bring government up to speed in terms of computing," he said. "There are a lot of places where the government is far behind."
Some privacy experts are concerned about the fact that some public data could end up on private-run computer servers, however.
Marc Rotenberg, executive director of the Electronic Privacy Information Center, said people are required to submit information to the government and their data should be protected.
"We're not against the cloud computing model but there are real concerns here, both about privacy and security online," he said.
He questioned whether Google, for example, would be able to use keywords from heath records to push pharmaceutical company ads at the American public.
The details of government agreements about cloud computing need to be more public to ensure proper encryption techniques are taken and privacy laws are upheld, he said.
"I think it might make people wonder why government data is being commercialized in this way," he said.
Parr said most government data is public anyway.
"So I definitely don't expect to see the CIA posting private documents on Scribd," he said, referring to the site where people can publish documents and other writing.