MaSSSoftech

Online Investing Firm Recognized for Use of Technology to Enhance Customer
Service
ST. LOUIS--(Business Wire)--
Scottrade (www.scottrade.com), a leading branch-supported online investment
firm, today announced that it placed on the 2009 InformationWeek 500, an annual
listing of the nation`s most innovative users of business technology.

Scottrade was recognized for its work in implementing Web 2.0 technology that
improved associate efficiency, decreased costs and transformed corporate
culture. Embracing a variety of communication tools, the firm replaced its aging
Intranet with an innovative solution that enables associates to easily publish,
update and share information.

Scottrade, which has about 2,700 associates and more than 425 branch offices
nationwide, is a rapidly-growing firm that relies on information technology for
the core of its business. Since the adoption of the new system, the speed of
publishing new content on the internet has increased by 300 percent and valuable
IT resources have been freed up. As a result, every Scottrade associate - from
headquarters to any of the firm`s branch offices - became better equipped to
give customers quicker access to the most up-to-date information and
applications available.

"Keeping informed of changes in the financial services industry is crucial, and
the successful implementation of our new user-friendly Intranet resulted in an
improved overall customer experience at Scottrade," said Ian Patterson,
Scottrade`s Chief Information Officer. "Being listed among the top technology
innovators speaks to the devotion Scottrade associates give not only to
innovation, but to providing the best experience possible to the customers we
serve every day."

Some highlights of Scottrade`s new intranet are:

* The redesign process incorporated continuous employee feedback, resulting in a
90 percent adoption rate on the first day.
* The home page serves as the Corporate Communications hub ensuring all
associates receive the same information.
* Specific regions of the home page, such as "My View" or "My Apps," can be
customized based on an associate`s role or function..
* Wikis and blogs enable associates to quickly update policies and procedures
and publish their own content.

This is the third consecutive year the firm has been ranked as a leader in the
InformationWeek 500. Last year, Scottrade made the list for its state-of-the-art
MPLS (MultiProtocol Label Switching) technology that increased bandwidth at most
of the firm`s branch offices by more than 600 percent. This enabled associates
to more effectively stream and download data when assisting customers with
online tutorials and product or service demonstrations.

"For over 20 years, the InformationWeek 500 has honored the most innovative
users of business technology," said InformationWeek Editor-in-Chief Rob Preston.
"Year after year, InformationWeek 500 companies harness technology to improve
efficiency, boost productivity, drive revenue, and establish a competitive
advantage. We applaud this year`s winners, and the CIOs and other executives
whose ingenuity and risk taking are at the center of business technology
innovation."

InformationWeek identifies and honors the nation's most innovative users of
information technology with its annual 500 listing, now in its 21st year, and
also tracks the technology, strategies, investments and administrative practices
of America`s best-known companies. The InformationWeek 500 rankings are unique
among corporate rankings as it spotlights the power of innovation in information
technology, rather than simply identifying the biggest IT spenders.

The 2009 InformationWeek 500 companies were revealed on September 14, 2009 at an
awards ceremony held during the InformationWeek 500 Conference. Additional
details on the InformationWeek 500 can be found online at
www.informationweek.com/iw500/.

About Scottrade

As a leading online investment firm, Scottrade offers a full line of investment
products, online trading services and market research tools to help investors
take control of their financial future. Scottrade provides customers the
convenience of buying many stocks online at just $7 per trade and the support of
the largest branch network among online investment firms, with more than 425
nationwide branch offices. Named Highest in Investor Satisfaction by J.D. Power
and Associates, Scottrade is dedicated to exceptional customer service and
unprecedented value. Scottrade is also one of FORTUNE magazine`s "100 Best
Companies to Work For" in America. For more information, visit
www.scottrade.com.