MaSSSoftech

BILLERICA, Mass.--(Business Wire)--
PlumChoice today announced a series of new executive appointments designed to
support recent and ongoing rapid growth of the company`s premium remote
technical services. The expanded team - including the company`s first chief
operating officer as well as a new chief financial officer, chief information
officer and vice president of sales and marketing - strengthens PlumChoice`s
ability to service corporate partners through whom it delivers 24x7 online
repair and assistance for digital devices.

Effective immediately, new PlumChoice management team appointments include:

* Fred King, promoted to the new position of Chief Operating Officer. King`s COO
responsibilities include overseeing operations, information technology, product
management/development, partner implementations, services marketing strategy,
and partner sales and marketing. He joined the company in 2007 as VP of Sales
and Marketing and has been a chief architect of its channel partner sales
strategy.
* Kevin Rhodes, new Chief Financial Officer. Rhodes most recently spent eight
years as CFO of Edgewater Technology, a Nasdaq-traded technology management
consulting firm focusing primarily on business intelligence and data services.
He succeeds Dan Baker, who remains with PlumChoice as Vice President of Finance.

* Charles Welti, new Chief Information Officer. Welti`s experience includes
serving as VP of Enterprise Architecture at State Street Bank, a NYSE-traded
provider of financial services to institutional investors, as well as holding a
variety of information technology positions with Investors Bank and Trust,
Veridiem and IBM Global Services.
* Wynn Grubbs, new VP of Sales and Marketing, replacing King. Grubbs has held
sales and marketing leadership positions for companies in the software, SaaS and
outsourced services sectors. Credits include CommercialWare, Valora Technologies
and nine years at Nasdaq-traded Lightbridge, a provider of outsourced services
to the wireless industry.

More information about each new executive is posted at
http://www.plumchoice.com/management.asp.

"Our success in building our partner base and transaction volumes over the past
few years created a need to enhance our management framework, both by adding a
new COO position and by bringing on new executive team members with knowledge
and experience in working with rapid-growth companies," said PlumChoice CEO Ted
Werth. "These new leadership roles will ensure our ability to maintain high
service levels for our channel partners, effectively scale the business, and
take full advantage of new business opportunities moving forward."

PlumChoice packages its subscription-based and single-use remote tech services
for distribution through corporate partners using each partner`s brand. Channel
partners include leading telco/cable/ISPs, retailer/etailers and OEMs who trust
PlumChoice to provide premium services to their customers. PlumChoice`s skilled
U.S.-based technicians provide online support for all technology - including
PCs, Macs, smartphone devices, netbooks, MP3 players, network devices, printers
and digital cameras - and the associated integration challenges faced by end
users.

About PlumChoice

Since 2000, PlumChoice has become the nationwide leader in providing trusted
remote technical services for the home, home office and small business through
business partners. PlumChoice leads the industry in technical innovation and
integrated services, giving customers affordable solutions to their technology
problems anytime, anywhere. PlumChoice offers comprehensive, flexible service
options (one-time, per-minute and subscription plans) on personal computers &
laptops, networking, software applications, printers, peripherals, MP3 players,
digital cameras, smartphones and other mobile devices, and more. PlumChoice is
trusted by more Fortune 500 companies than any other provider. Its team of
U.S.-based, 100% industry-certified agents is available 24/7/365. PlumChoice`s
partner go-to-market programs help business partners come to market rapidly and
grow revenue quickly. The company offers specific integrated programs for
telcos, ISPs, manufacturers, retailers and e-tailers. PlumChoice services are
also available online and in-store through many telecommunications service
providers, retailers and manufacturers, as well as many other partners. For more
information, visit www.plumchoice.com/partner, call 1-888-PLUM-HELP
(1-888-758-6435) or send email to sales@plumchoice.com.