MaSSSoftech

Samsung`s A600 Home Theater Projector Continues Tradition of Delivering Accurate
Color Reproduction in Full HD 1080p


ATLANTA--(Business Wire)--
Samsung Electronics America, a subsidiary of Samsung Electronics Corporation,
today announced the release of the A600, the latest A Series (A/V) Home Theater
Projector with Full High Definition (HD) 1080p performance. The A600 builds on
Samsung`s engineering depth and leverages the image performance and color
quality of the acclaimed A800 and A900 Full HD 1080p "Joe Kane Signature Series"
projectors. The A600 will be available for an Estimated Retail Price (ERP) of
$1,795*.

"The A600 is the latest addition to our growing Home Theater line up and
provides an entry point for savvy consumers and home theater enthusiasts looking
for an affordable solution that does not compromise picture quality and color
performance," said Doug Albregts, vice president, Information Technology
Division, Samsung Electronics America Inc. "We continue to execute against our
strategy of meeting the needs of the diverse and growing market segments that
rely on Samsung for compelling, dependable, innovative solutions."

RICH COLORS

Whether watching movies or sports, the A600 includes many of the color benefits
of Samsung`s higher end projectors, including built-in color settings for HDTV,
SMPTE-C and EBU broadcast color standards. Samsung`s picture quality and
brightness is a direct result of significant R&D invested to produce projectors
based on DLP (Digital Light Processing) technology, which enables the portfolio
of Samsung Full HD projectors to provide excellent color reproduction and black
performance in Full HD 1080p. With brightness up to 1,000 ANSI Lumens and a
contrast ratio of 3000:1, it delivers vibrant images, more natural colors, and
richer, more detailed blacks. Additionally, the 24-frame film mode delivers a
high-definition picture and the extremely quiet operation completes the home
theater experience.

DESIGN

The A600 features rounded edges, a glossy black finish, low operating noise and
weighs less than 13 pounds. With its high bright lamp wattage at 220 watts, the
lamp life can last up to 4,000 hours in eco mode or 3,000 hours in high bright.
With a shorter throw ratio, 1.99, the A600 offers the flexibility of being
placed on the floor closer to the screen or mounted on the ceiling.

CONNECTIVITY

The A600 has full connectivity and offers popular video capabilities for Blu-ray
as well as an input for a PC. With two HDMI and inputs for component, composite
and S-Video, the A600 is functional right out of the box. For PC connectivity,
an analog 15-pin VGA style input is also available for video streaming off the
Web or home presentations.

"For people interested in creating a home theater experience, but stopped short
due to the costs, the A600 is a great alternative to the entry-level projectors
that lack the Full HD quality," said Tom Grau, senior product marketing manager,
projectors, Information Technology Division, Samsung Electronics America Inc.
"We have incorporated the technology of our higher end models into the A600 to
bring the movie-like viewing experience within reach of more people."

A600 Home Theater Projector

* DLP optical engine
* 16:9 Aspect Ratio
* 1,000 ANSI Lumens
* 1080p Display
* 3,000:1 Contrast Ratio
* 6 Segment Color Wheel
* (2) HDMI, VGA, Component, S-video, and Composite Video In
* 1.99 Short Throw Lens Ratio

All data and home theater projectors are available through Samsung resellers and
distribution channels, which can be located by calling 1-800-SAMSUNG or by
visiting www.samsung.com. Samsung Power Partners receive special promotions,
lead referrals, training and technical support, as well as collateral and
marketing materials. To find out more about becoming a Samsung Power Partner,
visit www.samsungpartner.com.

*Price may vary by reseller

DLP is a registered trademark of Texas Instruments.

About Samsung Electronics America Information Technology Division

Samsung`s Information Technology Division (ITD) is one of the fastest growing IT
companies in the U.S., and is committed to serving the IT needs of consumers
ranging from the home user to the Fortune 500 elite, and supports the valued
channel partners who serve our customers. Offering innovative solutions and
award-winning designs, Samsung ITD presents a complete line of award-winning
color and mono-laser printing solutions, desktop monitors, notebook computers,
digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is
a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung
Electronics Company, Ltd. (SEC). For more information, please visit
www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 164,600 people in
179 offices across 61 countries, the company consists of two business units:
Digital Media & Communications and Device Solutions. Recognized as one of the
fastest growing global brands, Samsung Electronics is a leading producer of
digital TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit www.samsung.com.

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Samsung Electronics America
Information Technology Division
Jason Redmond, 201-807-3136
jredmond@sea.samsung.com