MaSSSoftech

http://www.businesswire.com/news/home/20090911005210/en

HONG KONG--(Business Wire)--
HKTDC Hong Kong Electronics Fair (Autumn Edition) 2009 and electronicAsia 2009
will be held in the Hong Kong Convention and Exhibition Centre through 13-16
October 2009. The two world-renowned exhibitions will feature 5,100 booths, with
exhibits in electronics products and components, and will attract the attendance
of trade buyers from around the globe.

HKTDC Assistant Executive Director Mr Raymond Yip emphasised the advantages.
"Companies are encouraged to use the business platform of Hong Kong Electronics
Fair (Autumn Edition) and electronicAsia to explore opportunities in markets
such as Europe, America and Japan, as well as in the emerging markets. The
Atrium Link Expansion of Hong Kong Convention and Exhibition Centre has been
completed just in time, providing additional space of 20,000 square metres
(about 1,000 booths) for exhibitors."

The largest fair of its kind in Asia and the second largest in the world, Hong
Kong Electronics Fair (Autumn Edition) is organised by Hong Kong Trade
Development Council (HKTDC). In 2009 it is expected to comprise over 4,300
booths, with diverse electronics exhibits. Attendees will be alerted to new
technologies and will be able to explore the business potential of innovative
products.

Group pavilions from the Chinese mainland, Korea and Taiwan will be established,
indicating that their electronics industries play crucial roles on the global
scene.

Last year, Hong Kong exhibitor Mr Narersh T Narwani, Director of Quality
International Shenzhen Limited, said: "We have had a lot of interest in our
notebook computers from buying agents on behalf of US and French retailers.
We're very pleased with the fair. We're particularly impressed by the number and
the quality of the buyers."

Hall of Fame (in Hall 1) is the premium zone which caters for exhibitors with
well-known brand name goods and design-oriented products that set the trend. In
2009 Hall of Fame is home to many celebrated brands, such as Haier, Shinco,
Hyundai, HPC, Goodway, Desay, Skyworth, Egoman, Oregon Scientific, Vtech,
Motevo, Princess, NXT, Nextbase, Pierre Cardin, TCL and Coby.

As the electronics world continues to develop in exciting new directions, the
fair grows to meet market demand for popular item ranges. New product zones
within the 2009 Autumn Edition include: Computers & Peripherals, Digital
Imaging, Electronic Gaming, and Healthcare Electronics. Two new highlights of
the fair are the In-Vehicle Electronics & Navigation Systems Zone, which debuted
to great acclaim in 2008 and caters to the fast-growing market for vehicle and
navigational electronics, and the Technology Exchange Zone, in which Hong Kong's
leading research institutes, universities and incubator companies display their
latest ground-breaking products which have strong market potential.

Last year, UAE buyer, Mr George Verghese, International Sales Divisional Manager
of Pan Cyber Information Technology LLC, said, "This is our first participation
in the fair. We have already found a supplier of IP cameras and GPS products. By
the end of the show, we expect to place orders in the region of US$500,000. It
is a very good and informative exhibition with the latest technologies and a
wide range of interesting products on offer. We will definitely come back next
year."

Running concurrently with the Hong Kong Electronics Fair (Autumn Edition) is
electronicAsia 2009, organised by HKTDC and MMI Asia Pte Ltd, with the theme
`Connecting Today`s World Today`. With a 12-year track record of success,
electronicAsia will once again provide a wealth of opportunity for both vendors
and buyers of parts and components for the electronics industry.

Approximately 800 booths will be set up, with major exhibits in General
Semiconductors, PCBs, Logistics for Assemblies, and Displays. Last year,
exhibitor Ms Linda Zeng, Marketing Director of Eurotubes Ltd, Germany, said,
"With the kind of quality buyers electronicAsia attracts, it is the most
specialised of its kind in Asia. For making new contacts, meeting with existing
clients, it is the best way to disseminate our product information and do real
business."

To enable visitors to see state-of-the-art electronics parts and technologies,
varied zones will be launched. World of Display Technology keeps business
current and ahead of the competition, developing awareness of new technology
research and technical improvements to next-generation display technologies.

Solar energy is regarded as one of the new high-tech industries propagating
`green electricity`, and is thus welcomed by many governments around the world.
Accommodating the trend of green energy, the new zone World of Solar -
Photovoltaic Energy will exhibit core solar-energy technologies and products.

By joining the many forums and seminars, attendees will be able to update their
knowledge of trends in world electronics markets and gain insights into business
opportunities.

For more information about the two exhibitions, please visit the websites:
HKTDC Hong Kong Electronics Fair (Autumn Edition) 2009:
www.hktdc.com/hkelectronicsfairae
electronicAsia 2009:
www.electronicasia.com



HKTDC will exhibit at CEATEC Japan 2009 through 6-10 October 2009.

About the HKTDC

Established in 1966, the Hong Kong Trade Development Council is the
international marketing arm for Hong Kong-based traders, manufacturers and
service providers. With more than 40 offices worldwide, including 11 in the
Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business
with the Chinese mainland and Asia. The HKTDC also organises trade fairs and
business missions to connect companies with opportunities in Hong Kong and the
mainland, while providing information via trade publications, research reports
and online. For more information, visit www.hktdc.com





HKTDC
Mr Cody Qian, +85-2-2240-4049
Exhibitions
Fax: +85-2-2169-9193
cody.c.qian@hktdc.org